Social media marketing programs
Why new online retailers need social media marketing programs
It all starts with understanding social media.
There are more than 1 billion people on Facebook. 302 million people actively use Twitter. Instagram has attracted 300 million users. Today, everyone is on social media, and these large user communities offer companies a unique opportunity to bring traffic directly to their websites.
For new and just-in-time online retailers, social media offers many unique ways to get attention. You can sign up for free and start connecting with potential customers. This gives you direct access to huge potential traffic flows.
According to HubSpot, 80% of marketers said their social media work led to an increase in their website traffic. This is a traffic flow that no business, especially a new online retailer, can afford.
Jayson DeMers explains this very clearly in a Forbes article.
ďIf you donít have social media, your inbound traffic is limited to people who are already familiar with your brand and individuals who search for the keywords you currently rank. Each social media feed you add is another way to your cheap clothing websites. Ē
It should now be obvious that your online store will not be able to do well without active social media. But since you already understand why social media is so important, it's much easier to create an effective social media marketing plan.
So where do I start?
There are four main steps in developing a social media marketing plan.
Create your account
If you haven't already, create your social media account. You definitely want to set up Twitter, Facebook and Google+ accounts. Google+ wonít receive it near Twitter or Facebook traffic, but itís important to have SEO usage.
If the product you are selling is visually appealing - or used in a beautiful environment, such as outdoor activities - then create an account on Instagram to keep your business name on Instagram. Most outdoor apparel and equipment companies will use Instagram to share photos of the equipment they wear or use on site. This is a good way to encourage some brand recognition.
Identify your strategy and goals
Defining how you will use each social media platform and the results you want to see from social media work will help keep your social media posted properly.
For example, if your only concern is to increase brand awareness, not necessarily trying to attract potential customers from social media, then you may want to focus more on interaction, forwarding, like, and sharing. You can set goals for each statistic every week to increase recognition of your site and store.
Conversely, if your goal is to drive potential customers to your site, you'll be more focused on tracking conversion rates, generated leads, and website traffic through web analytics software. No matter what you want from social media, you need to consider your goals to measure your productivity.
See what others are doing
Once your goals are clearly defined, you should look at what other companies in your niche market have done on social media. What type of content do they share? How do they interact with followers? How active are they?
Although you certainly don't want to copy anyone else, the successful company in your niche has a reason to succeed. Determining the type of content that best suits your potential niche market will increase the efficiency of your own social media efforts, especially if you're getting your attention as early as possible.
Create a calendar
Quality is as important as quantity. While you really want to publish content and interact with customers on a regular basis, when youíre always providing interesting content, youíll build your audience.
Schedule your posts in advance and spend some time ensuring that the language of the post meets the requirements and promotes participation. If you're writing a blog, be sure to plan a social media post when you post a t shirt drop shipping blog post.
The rule of thumb for social media is that you post more frequently on Twitter than any other network - 5-14 times a day, depending on what you have to share. Facebook posts can only be sent 1-2 times a day, and the rule also applies to Google+.
Good social media is an important part of a successful online store. As with any plan, you need to check your social media marketing plan regularly to make sure you meet your goals. If you feel that you need to change, don't be afraid to adjust part of the plan, but don't be impatient. Building a lucrative social media will take time and you need long-term investment.